In 1941, Frank Pica, Sr., opened a pizzeria at 62nd and Race Street in West Philadelphia. This small establishment containing just a few tables, an old-fashioned brick oven and a take-out counter soon became a special part of the neighborhood. Frank’s loyal customers revered the friendly and warm atmosphere he promoted as much as his famous square pizza. In 1956 Frank Sr., along with Frank Jr., moved the pizzeria to 7803 West Chester Pike in Upper Darby where it grew into a full-service restaurant. Over the years the Pica family and their loyal staff upheld the policy that Frank Sr. started — that the customer always comes first.

Frank's Pizzaria

Picture taken in mid 1940’s – Frank Pica, Sr. proudly stands in front of his own pizzeria, not knowing what he and his son would accomplish in years to come.

Frank's Pizzeria

Picture taken in mid 1940’s: Frank Pica, Sr. and his feline friend await a day of business. If you look closely, you can see that small pizzas were $.75 and large pizzas were $1.00. (Those were the days.) The stairwell led upstairs to a “more formal dining room”, where men had to be accompanied by ladies in order to eat upstairs; house rules and no exceptions were made.